YouSayToo

YouSayToo is an ad revenue sharing website designed for bloggers. YouSayToo is designed for bloggers because after setting up a profile, bloggers can post all their blogs on YouSayToo in an attempt to increase their readership. YouSayToo allows bloggers to put all of their blogs and content in a single location. In order to add a blog on YouSayToo, bloggers must provide their RSS feed URL which allows YouSayToo to display a blog’s most recently updated content. YouSayToo is essentially a no-risk way to increase a blogger's readership. YouSayToo does require bloggers to provide a dofollow link to YouSayToo on each blog added on the website. At the same time YouSayToo will provide a backlink to the blogger's blogs so the links are mutually exchanged. YouSayToo is extremely useful for people blogging for money in that YouSayToo gives half of the ad revenue generated to the blogger’s YouSayToo page. YouSayToo uses Amazon and Google Adsense ads which are the most trusted advertising services. By the same token it is hard to believe the success of actually receiving money from YouSayToo.

If you are interested in how to make money blogging, you say to seems like a very feasible option. I am not exactly sure how YouSayToo is able to transfer ad revenue generated from the site to its users considering the minimum cashout for services such as AdSense are very high (at $100USD). YouSayToo has some serious potential for the future in that like I said it does not take much work on the part of the blogger to use YouSayTo. As of now, YouSayToo is relatively new and for a blogging community is still not generating very much traffic. In fact, despite the many users who have become a part of YouSayTo, the website has a google pagerank of 4 which is good, but still weak for a community blog…particularly one that is purported to be a money-making strategy. While I have made money blogging, money is not my purpose for blogging. Sure I would love to make money blogging, but writing is more of my passion. In other words I write because it is a hobby, not because it is a job. Of course if it was true that YouSayToo paid its members a massive amount of revenue, what blogger would possibly refuse? However, it does not yet seem that way and the features on YouSayToo are still limited. There are a few cool things such as sending buzz to the YouSayToo community and increasing readership through visitors of YouSayToo; however, like I mentioned before, YouSayToo still does not have a very big community yet.

Amazon Associates

Launched in 1996, the Amazon Associates affiliate program is the granddaddy of all e-commerce affiliate programs. There are many reasons why Amazon is an enduring e-commerce entity. Undoubtedly, the strength and longevity of its affiliate program is one of them. Like Amazon itself, Amazon Associates has evolved over the years and currently offers a number of different opportunities for affiliates to profit from.

What is Amazon Associates?
The Amazon Associates program allows affiliates to build links to Amazon content and merchandise with an embedded affiliate tracking code. When a user actually buys something from Amazon, the affiliate gets a percentage ranging from 4 percent all the way up to 10 percent (depending on a variety of options I'll discuss). Affiliate links can be built via Amazon Associates online tools or via Amazon's E-commerce Service (formerly known as Amazon Web Services) which provides a more direct data feed for Amazon content for Web site integration.

Getting Started
Getting started with Amazon Associates takes less than 5 minutes. Visit the signup page and fill out the required fields (name, address, payment info, Web site address, etc.) and you'll get instant "temporary" approval for your Associates account. After granting you temporary approval, Amazon staff supposedly reviews your site to see if it meets their eligibility requirements (basically any site that doesn't infringe on copyright, trademark or is offensive) and then they'll email you to confirm that you've been officially accepted into the program.

Amazon currently offers two different payment schemes that you can choose from: Classic and Performance. Though, in reality, Classic is hardly a choice that makes sense. The Classic payment schedule pays a flat 4 percent on items purchased after a visitor clicked through from an Amazon Associates placed link.

The Performance plan starts at 5 percent and ramps up based on the shipped volume of products. If your affiliate links generate between 1 and 20 units shipped you'll get the starting rate of 5 percent. On the other end, if your affiliate links generate shipments of over 10,000 units you'll get 7.5 percent. On top of the base rate (indexed to products shipped), Amazon's Performance program also tacks on bonuses of 2.5 percent for certain "Direct Link Items" and a 1 percent for "Easy Links."

Needless to say, I strongly recommend that users choose the Performance plan if they want to maximize their affiliate earning potential. It is usually the default option anyway, but it's important to make sure.

Amazon also offers three different methods for getting paid for your efforts helping them sell stuff, though, again, the choice is really quite clear. You can have a check mailed to you, get an Amazon gift certificate or have your earnings directly deposited to your account. The check option involves an $8 dollar handling fee, so I'd recommend avoiding that. The Gift Certificate option offers no additional incentive because it locks you into keeping your money with Amazon. So, if you've entered the affiliate game to earn money, direct deposit is definitely the way to go.

Creating Affiliate Links (Go Direct)
The real "magic" in generating revenue with Amazon Associates is all about choosing the right type of link, for the right product(s) and putting it in the right context.

Amazon currently offers 5 different types of links through its web based interface ("Build Links"):

• Product Links which link to specific Amazon items;
• Text Links which allow you to directly link to any Amazon page;
• Recommended Product Links that automatically shows relevant products;
• Banner Links which don't link to any product directly and are mostly Amazon promos; and
• Search Box which provides Amazon.com search capability.

If your goal is to maximize your affiliate earning potential you're going to want to choose the link types that offer the highest potential reward which means you should create links that first offer you a shot at the 2.5 percent direct link bonus (which would provide you with a combined referral rate of 7.5 percent to start).

Direct links (as the name implies) are ones that directly link to a specific Amazon product detail. Beyond just the plum of getting the 2.5 percent bonus, having context/content relevant direct links is also likely to increase the click-through from your site to Amazon, since relevance is always a key factor to generating any type of click conversion.

Amazon direct links can be simply created via one of three principal methods: the Product Links option (in the "Build Links" menu on Amazon Associates), using Add to Cart buttons or creating product links via Amazon Web Services.

The "Product Links" option is perhaps the easiest method to execute as the web interface allows you to browse for your desired product as well as automatically creating the HTML code that you'll need to place in your site. The Product Links option also includes a "Buy from Amazon.com" button that will automatically add the item to a user's cart. There is also an "Add to Cart" direct product link that you can use (you'll have to manually insert your Associates ID as well as the product identifier into the code) without getting the product detail/picture from Amazon, in case you want to embed that function directly into your site in a different way. (Say, for example, you've got a review of product X and you want to enable users to "add to cart" from inside the review.)

Amazon E-Commerce Service (ECS)
The other way to create affiliate links to Amazon is via their E-Commerce Service, XML based web services offering.

When Amazon Web Services was first offered, it was probably a bit too complex for the average associate to execute. That's no longer the case with a number of freely available scripts that will allow you to enjoy the benefits of web services without the development overhead. With ECS you can directly integrate a feed of whatever available data you want from Amazon into your site, which makes the buying experience more seamless to your users (and thereby more likely that they'll click through and/or add to cart to make a purchase). One such freely available ECS script is MrRat's Amazon Products Feed script, which will allow you to implement the data feed with a relatively straight forward Perl script.

For those who want a quick php solution, Jaaps' Amazon Scripts provides a few options as well.

Reporting and Optimization
Amazon Associates also provides a robust reporting mechanism to help affiliates track their link performance. The main Associates interface provides reports that will gauge clickthroughs, conversions, orders, shipments, as well as affiliate revenue earned. Beyond what exists on Amazon.com itself, Alexa (which is also an amazon.com company) offers a number of services to help affiliates optimize their Amazon Associates performance. In my opinion the most basic and most critical is the site report function will which will crawl your site and ensure that all the Amazon affiliate links are actually working.

Again, as a typical e-commerce best practice, it's always a good idea to actively track how your links are doing and if something isn't working right then adjust it. If something is working exceptionally well, than duplicate it in other spots to increase your success.

One drawback of Amazon's reporting scheme, however, is that it fails to notify you of any cancelled or returned orders.

Final Thoughts
The key (as with any e-commerce offering) is always about context and relevance. Users will tend to click on a button/item if it is relevant to what they need or want. If you can identify those products and place links to them in the context of where the user is likely to make a "relevant" connection, you'll be more likely to generate a click-through and possibly a referral commission. In order to maximize your Amazon Associates revenue potential, it makes sense to make sure that you're signed up for the Performance plan and that you make use of high value links that will yield greater revenue if clicked. It's hard enough to get users to click on links as it is. If a user actually clicks on one, you might as well make sure that it was worth the effort.

With a bit of hard work and solid contextually relevant links the Amazon Associates can be a rewarding affiliate venture.