Friday, September 25, 2009

BidVertiser

BidVertiser allows web publishers to place text ads on their website, letting online advertisers bid against each other on the advertising space. The BidVertiser system will always display the highest bidders, assuring the maximum revenue possible at any given time, while paying the web publisher on a pay per click basis. BidVertiser is also a pay per click advertising network for Advertisers, where online advertisers can advertise on sites of their choice and pay only when a customer clicks-through to their site.

Thursday, September 24, 2009

Clickbooth

Discussing the term ‘marketing’ is now no longer a traditional trading activities done in manual ways. People now recognize the phrase online marketing, and the Clickbooth has breakthrough the world in it’s own different way.

So what is it so different about Clickbooth ? Well, the point is that Clickbooth growns it self in affiliation-based network, thus called the Clickbooth affiliate network. It refers to the sharing revenue between advertisers and publishers. The compensation here is based on performance from sales, clicks, registrations or a combination of such.

We probably will doubt the business process of Clickbooth affiliate network, but the Clickbooth has managed the CPA as the most logical choice yet having the minimal risks, where an advertiser not paying for any marketing unless an acquisition is received. As for the publisher, they can use Clickbooth Publisher Referral campaigns and receive 2% gross referral credit for life plus an additional 10$ bonus for every affiliate referred.

The Clickbooth has committed it self to bring online marketing to the next level, thus Clickbooth has been working with the industry’s top networks, with both full-service performance networks and traditional banner networks. In order to support it, Clickbooth affiliate network has over 20.000 active affiliates including the top affiliates in each traffic channel. For more service satisfaction, a team of passionate and dedicated online marketing experts provide assistance concerning to this Clickbooth affiliate network, all day, every day.

Thursday, September 17, 2009

LinkShare

LinkShare Corporation is the leading provider of technology solutions to track, manage, and analyze the performance of sales, marketing, and business development initiatives. Combining patented technology, the reach and distribution of a robust network, and expert account management services, LinkShare empowers clients with the ability to collaborate with partners online and develop cost-efficient pay-for-performance campaigns. LinkShare facilitates these partnerships across multiple channels, providing the platform, tools, and reporting to help clients acquire new customers, increase revenues, drive results, and measure success. LinkShare clients are Fortune 500 and prominent companies doing business online, and include Apple, J.C. Penney, 1-800-Flowers.com, American Express, Avon Products and Dell Computer Corporation. LinkShare was founded in 1996 and is headquartered in New York City, with offices in London, Boston, Tampa, and Chicago.

LinkShare Corporation is the wholly owned U.S. division of Rakuten, Inc.,the number one portal in Japan for shopping, on-line finance and travel, and the seventh largest Internet company in the world. Rakuten is a public company (JASDAQ: 4755).

Been named the number one fastest growing technology company in the NY area 2 years in a row in the Deloitte and Touche Fast 50 program.

Tuesday, September 8, 2009

Kontera

Kontera is a pay per click advertising company that uses Contextual advertising. This method creates a much different look than other pay per click advertisers like AdWords, but the method of making money through this pay per click program is the same.

What is Contextual Advertising?
Contextual advertising is a way to incorporate pay per click advertising into the text of any given website or Web page. Anyone with a blog or website who signs up with Kontera places a code on the page, much like using Google advertising. The ads are then placed automatically by Kontera without any more effort on the part of the blogger or webmaster.

Like Google Advertising, Kontera pay per click advertising is placed based on the keywords on the page. Unlike Google advertising, Kontera doesn't place ads in one area on the page. Instead, it links the ads directly to the keywords. The keywords that have pay per click ads attached are noticeable by blue highlighting and underlining of the word.

Pay Per Click Advertising
The key to making money through pay per click advertising is having keywords that will translate into interest from readers. Since the webmaster or blogger is not in control of which words are chosen by Kontera for pay per click advertising, the best strategy is to simply use a variety of keywords that relate to the topic of the page or site. This attracts more ads that will be of interest to readers who have come to the page to read about the topic.

The blue highlighting on the keywords may interest readers to find out more about that keyword. When an interested reader passes his cursor over the blue highlighted word, the ad pops up. And, if the reader is interested in the ad and clicks on it, the Kontera account holder makes money.

The Benefits of Kontera
Anyone who places Kontera pay per click advertising on their site will have another stream of income from their page. Kontera can be used on the same page as Google Advertising and other ads, and it doesn't take up any extra space on the page the way most ads do.

Blogger makes it easy to use Kontera on its blogs, with a Kontera widget that requires only a few clicks to implement the ads on a blog. HubPages also uses Kontera on its pages. HubPages writers add their Kontera publisher number to their HubPages account and can then choose which hubs include the pay per clicks ads.

To use Kontera on these sites requires that the writer sign up for a Kontera account and be assigned a publisher number. Some publishers, such as HubPages, take a percentage of the Kontera revenue.


Tuesday, September 1, 2009

AdBrite

AdBrite, dubbed “the Internet’s ad marketplace,” has allowed advertisers to target keywords and choose specific sites to advertise on since inception. The network changed from a simple marketplace to a much more powerful one when AdBrite 2.0 was launched in November of 2006.

This latest version of the site gives advertisers a number of ways to setup a highly targeted ad campaign. Adbrite determines demographic data for visitors to network publishers via a cookie and reverse IP lookup. They grab U.S. census data based on the zip code of the visitor, which gives them data on ethnicity and income level. Adbrite also looks at Comscore data for each site that user visits, which gives them reasonably good age and gender data. Once a user visits enough sites, Adbrite has a very good idea of the age, gender, ethnicity and income level of that particular user. Advertisers can then choose to target their ads to certain users.

In addition to text and banner ads Adbrite offers a few other interesting ad formats. Interstitial ads are full page ads that take over an entire page when a visitor first comes to a website. Another ad format is the Inline ad, which pops up over page content when a highlighted keyword is rolled over.

InVideo is AdBrite’s intriguing video ad format. This embeddable video player (similar to YouTube), allows video publishers to insert their logo (as a watermark) and AdBrite ads into any video. Anyone who takes the content and embeds it on their own site will show the same video, with the same ads and watermark. All click backs on the video go to the original site.

Lastly, in March of 2007 AdBrite launched BritePic. They describe BritePic as “the IMG tag on steroids.” By changing the embed code, web publishers can add a caption, watermark, zoom, share, resize and an advertisement, if they choose to.