Kontera

Kontera is a pay per click advertising company that uses Contextual advertising. This method creates a much different look than other pay per click advertisers like AdWords, but the method of making money through this pay per click program is the same.

What is Contextual Advertising?
Contextual advertising is a way to incorporate pay per click advertising into the text of any given website or Web page. Anyone with a blog or website who signs up with Kontera places a code on the page, much like using Google advertising. The ads are then placed automatically by Kontera without any more effort on the part of the blogger or webmaster.

Like Google Advertising, Kontera pay per click advertising is placed based on the keywords on the page. Unlike Google advertising, Kontera doesn't place ads in one area on the page. Instead, it links the ads directly to the keywords. The keywords that have pay per click ads attached are noticeable by blue highlighting and underlining of the word.

Pay Per Click Advertising
The key to making money through pay per click advertising is having keywords that will translate into interest from readers. Since the webmaster or blogger is not in control of which words are chosen by Kontera for pay per click advertising, the best strategy is to simply use a variety of keywords that relate to the topic of the page or site. This attracts more ads that will be of interest to readers who have come to the page to read about the topic.

The blue highlighting on the keywords may interest readers to find out more about that keyword. When an interested reader passes his cursor over the blue highlighted word, the ad pops up. And, if the reader is interested in the ad and clicks on it, the Kontera account holder makes money.

The Benefits of Kontera
Anyone who places Kontera pay per click advertising on their site will have another stream of income from their page. Kontera can be used on the same page as Google Advertising and other ads, and it doesn't take up any extra space on the page the way most ads do.

Blogger makes it easy to use Kontera on its blogs, with a Kontera widget that requires only a few clicks to implement the ads on a blog. HubPages also uses Kontera on its pages. HubPages writers add their Kontera publisher number to their HubPages account and can then choose which hubs include the pay per clicks ads.

To use Kontera on these sites requires that the writer sign up for a Kontera account and be assigned a publisher number. Some publishers, such as HubPages, take a percentage of the Kontera revenue.