Chitika

Chitika, Inc. is one of the largest search-targeted advertising networks. The company serves over 2 billion ads per month across more than 34,000 websites. The company was co-founded in 2003 by Chief Executive Officer Venkat Kolluri and Chief Technology Officer Alden DoRosario, both former Terra Lycos data mining engineers. The name Chitika means "in a snap" in the South Indian language of Telugu.

Publishers: Chitika offers search-targeted advertising solutions. Web publishers can make money from their search engine traffic using our smart, personalized targeting ad solution that provides premium content called: Chitika | Premium. These ad units can be used on websites with Google AdSense or as an AdSense alternative.

Advertisers: Chitika offers search marketing, with a pay per click program specifically designed to target users in the Chitika content rich network based on their ‘intent driven’ search activity.

Chitika commands more traffic than the fifth-largest search engine, ask.com; gaining towards Microsoft Sponsored Search. Chitika has been noted as an early adapter with their use of images displayed next to textual ads.

Chitika | Premium

These ad units are smart, personalized targeting ad solutions that provides premium content. Chitika | Premium ad units are Pay per click (CPC) and designed to be their highest performing ad unit Cost per impression (eCPM) available to date.

Chitika | Premium display targeted to the search query from a major search engine that brought the visitor to the page within the Chitika network of publishers. This is how the ads monetize the "second click".

Chitika | Premium ad units are 100% compatible with Google AdSense. According to Chitika the Chitika | Premium ad units do not conflict with the Google AdSense terms of use because the ad units are not contextual and the ad units do not look like Google AdSense ads.